🍎本文源自对Apple WWDC 2018 的一次公开分享的记录提炼。什么是优秀的设计，它为什么重要，如何追求品质感……这些话题不仅是设计师需要考虑的专业问题，也是每个人打造自己的生活需要知道的内在规律。Video

What Is Quality

优秀的设计很难用一段术语定义，但人一眼就可以识别它。

Different to different people… What we agree is “good”.
Not random. A lot of care and time went into it. Feels like someone has thought of you already
Not painful to use in any way.
Feels state of art, easier to get things done with less distraction.

这里单独展开说一下Care。所谓“好产品是有温度的”，大抵说的是同一个道理。这种来自人类的同理心，正是2025的当下，AI最难以取代的人类品质之一。

Why Quality Matters

It impacts the world that we interact with in so many different ways, all the time throughout our day.
Through quality users can feel your intentions, which invokes trust. Quality have to be earned, not just to be claimed.

好的设计之所以重要，是它能让我们心情好、效率高。用户会自然的通过好的设计感知到开发者的用心良苦，产生商业中最高价值：信任🤝。

Simplicity. Does not have to do much, but what it does, it does really well.
It just has to work, making life feel a little bit easier/nicer.
It is stunning and polished, like a game.
- How do you learn the rules of a game? A gool game makes you stay curious and discover the rules by yourself as a reward during interacting with game world.
It is timeless.
It is positive. Not only something unique, but also the substantial positive effect on the user.

简洁好用，即用即走。这也是张小龙做微信时的秘诀之一。除了有用，还有一点是有趣，就像电子游戏那样让用户把学习使用产品使用当作一种奖励，而不是认知负担。要做到这一点需要大量心血打磨。

Put yourself in other’s shoes.
Prototyping. Don’t just design on paper and assume it will work. You’ve really got to go out and try it.
Learn from feedback, not just be defensive.
- After you’ve used your own product some amount of time, you naturally develop some blind spots.
Be patient. You cannot hire more people to get there faster. Great artists are patient.
Be modesty, be mindful.